Press Release

The Leading Hotels of the World, Ltd. Adds New Members to Leading Service Provider Network;17 New Service Companies Endorsed by Leading Hotels

NEW YORK, Oct. 5, 2004

The Leading Hotels of the World, Ltd. has announced the addition of 17 new companies to the Leading Service Provider Network.
The Leading Service Provider Network, comprising a global collection of 36 endorsed service companies with proven track records in the luxury hotel sector, provides custom-designed business solutions for The Leading Hotels of the World's 440 member hotels.
A variety of new services will be offered to member hotels including retail consulting, hotel and resort photography, wireless broadband internet services, guest service management systems and energy efficiency consulting.
"We are pleased to add these new partner companies to the Leading Service Provider Network, which in only one year has demonstrated its effectiveness by producing over 200 new business leads for them," said Kimberly Moffitt Hehir, Vice President of Strategic Planning for The Leading Hotels of the World, Ltd.

The new members of The Leading Service Provider Network include:
     1. Advoco Hospitality -- Houston, TX
     2. Donna K. Smith Public Relations -- Chicago, IL
     3. Ferri & Partners LLC -- Miami, FL
     4. Hasselkus/WeberBen Ammar PR -- Bad Weilbach, Germany
     5. Hospitality Consulting Services, Inc. -- Tampa, FL
     6. IDeaS Revenue Optimization -- Bloomington, MN
     7. K2 Printing Inc. -- New York, NY
     8. Knowcross Solutions (Triton) -- New Delhi, India
     9. Kornfeld Real Estate Group, LLC -- Denver, CO
     10. Lucrum Revenue Management Consultancy -- Overijse, Belgium
     11. McKenna Long & Aldridge -- Washington, D.C.
     12. Michael Wilson Photography -- Southlake, TX
     13. Optims RMS -- Mougins, France
     14. Parasol Marketing Group, LLC -- New York, NY
     15. Softbrands -- Plano, TX
     16. Wanderport Wireless -- Montreal, Canada
     17. Yellow Advertising & Design -- Summit, NJ

SOURCE The Leading Hotels of the World,

Leading Hotels Adds Advoco Hospitality to Leading Service Provider Network

Houston, TX—Oct 1, 2004

The Leading Hotels of the World, Ltd. (“LHW”), the premier luxury hospitality organization , representing over 420 of the world’s finest hotels, has selected Advoco Hospitality for exclusive membership in its Leading Service Provider Network (“LSPN”).

Companies in the group are endorsed by LHW and enter into a preferred vendor relationship with the luxury hotel company. The network was created to provide custom-designed business solutions for LHW’s luxury hotels, resorts and affiliated partners.

Advoco Hospitality based in Houston is one of just 45 companies that LHW has endorsed since the program’s launch in September 2003. To date, over 250 worldwide firms have applied for membership.

Advoco Hospitality is a Houston-based consulting firm providing marketing expertise to the hospitality industry including hotels, resorts, clubs and convention and visitor bureaus. Working with property owners and operators Advoco identifies the gaps in the sales and marketing processes that impede the marketing team’s ability to reach its financial goals and true potential. Once those gaps have been identified, we offer practical solutions to remedy them

Advoco Hospitality was selected based on their position as a leader in their field, proven track record with leading Hotels and expertise in the luxury marketplace.

Each member of the LSPN is reviewed annually by LHW to assure that services meet criteria for membership.

“We have been pleased to count members of the Leading Hotels of the World as clients, and with our acceptance into the company’s prestigious Service provider Network, we look forward to growing our relationship with their member hotels in the years to come,” stated Ray Sylvester, Advoco Principal.

This innovative approach to helping Leading Hotels stay competitive in the global marketplace underscores LHW’s position as a market leader.

“As our industry evolves, we realize the challenges incumbent upon the hotels regarding their competitive positioning. This network provides custom-designed business solutions that will allow our members to maintain their edge in the evolving marketplace,” said Kimberly Moffit Hehir, Vice President of Strategic Planning for The Leading Hotels of the World.

Maximizing the Sales Potential...TIV Partners With Advoco Hospitality to Better Serve its Global Customer Base

DALLAS, TX -- Oct. 14, 2003

TIV, the industry’s leading telephone revenue consulting company, has entered into a strategic partnership with Houston-based Advoco Hospitality to provide specific marketing services to its global customer base.

The impetus behind this move is explained by TIV President, Lou Martinelli “As we continue to work and support our clients, we are now offering the value-added services of Advoco Hospitality to demonstrate our commitment to our customers’ overall success”.

Advoco’s services include a comprehensive review of all sales activities to assist the hotel’s marketing team in achieving its true potential, given proper focus to the product, plan, resources and execution of marketing-related activities.

Ray Sylvester, Advoco’s founder and Principal says the advantage goes to those who quickly adjust to impulses from the marketplace. “When the economy improves, market conditions shift and the winning teams are those that have positioned themselves to take full advantage of the upturn”.

Advoco Hospitality is a Houston-based marketing consulting firm providing an array of services geared to the generation of improved market share and revenues for its clients.

TIV, Inc., founded in 1987, is the acknowledged global leader in lodging telephone revenue management. It currently operates in 90 countries and has over 1,200 of the world’s finest hotels as clients.

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